India Protested To South Korea On Hyundai’s Kashmir Tweet

Pro-Kashmir posts on social media by Hyundai, KFC, and many other global brands have sparked an uproar in India. On Tuesday diplomats said that an apology from foreign governments was prompted due to the controversy.

India on Tuesday stated that to express displeasure over a social media post by Hyundai Motor Pakistani partner over occupied Kashmir which caused a furore in the country, it had summoned South Korea’s ambassador.

As the care company faced a backlash from social media users in India who were provoked by comments expressing solidarity with the people of held Kashmir, the foreign ministers of South Korea and India also spoke over the telephone.

According to an Indian readout of the discussion, Subrahmanyam Jaishankar foreign minister also spoke with his South Korean counterpart Chung Eui-yong and conveyed strong displeasure over the phone.

An Indian foreign ministry spokesperson stated on Tuesday that Chung Eui-yong South Korean Foreign Minister during the conversation expressed his regret with Indian counterpart Subrahm¬anyam Jaishankar.

It is a rare moment of diplomatic escalation among the two countries that have enjoyed long friendly ties, which highlights the global risks that companies face during navigating the local sensitivities amidst rising nationalism in the region.

A day after Pakistan marked the annual Kashmir Solidarity Day on Sunday the row erupted. Posts on behalf of the Nishat Group which is Hyundai’s partner, appeared on Instagram, Twitter, and Facebook commemorating the sacrifices of Kashmiris struggling for self-determination. 

Arindam Bagchi the spokesman from the Indian foreign ministry stated that the Indian foreign office called South Korea’s envoy to register New Delhi’s protest against the posts. On the unacceptable social media post by Hyundai Pakistan, the strong displeasure of the government was conveyed. India’s concerns over territorial integrity were highlighted on which there could be no compromise. And it is expected of the company to take the appropriate action to properly address the issues.

Hyundai issued a statement earlier on Tuesday that it deeply regrets any offence caused to Indians by an unauthorized tweet from the account of its partner in Pakistan.

In a Twitter post, Hyundai stated that Hyundai Motor Company does not comment on religious or political issues in any specific region, as a business policy. 

Also said that its independently-owned distributor in Pakistan misused the Hyundai brand identity and made Kashmir related social media posts from its accounts.

Hyundai said that it deeply regrets any offence caused to the Indian people by the unofficial social media activity and they have put in place processes to prevent any such future recurrence.

The Nishat Group, the largest business conglomerate in Pakistan did not respond to a request for comment.

After Maruti Suzuki in India Hyundai is the second-largest car seller. In the last fiscal year selling almost half a million vehicles in the country and exporting more than a million units, makes it India’s largest car exporter.

On social media, hundreds of people demanded an apology from the company for being insensitive to India’s concerns. Many said that they were canceling their car orders. 

In the Past Indian Twitter users have made similar calls, seeking to boycott goods from China after a border clash in 2020.